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I’m passionate about creating experiences for users that tells the story about the brand seamlessly. I've been working as a designer since 2016 and spent the years developing a holistic understanding of the design process and how it applies to business goals, while focusing on the
end–user experience.

Experience

PRODUCT DESIGNER

SHAYPE

2019 – CURRENTLY

Shaype is a Banking as a Service platform that allows businesses to quickly launch high quality digital retail banking experiences. In my role as Product Designer I was primarily responsibility for the conception and development of the white label design system which became part of the core framework for how brand specific versions of the banking solutions were rolled out.


I also designed and launched key features in Shaype's own retail banking offering, Hay. Here I was involved in every stage of the projects, from initial research defining users goals and needs to producing deliverables, continuing to art directing and producing the launch campaigns of the features, across multiple channels. Apart from these main projects my responsibilities includes being the creative lead of our brand’s digital presence for touch points such as website and email-campaigns, and analysing and reporting on user behaviours across our multiple business websites.

I also do lots of motion design at Shaype 

DESIGNER

THE ONE CENTRE

2017 – 2019

My role at this creative agency was within the core creative team, where I was working on multiple ongoing projects for premium brands such as Living Edge Furniture, Sotheby's International Realty, Ardent Leisure and Sofitel. From idea generation through to execution, answering directly to the General Manager and the CEO.

 

In collaboration with Singha Beer, we delivered a full brand visibility roll-out for SEA, their largest market, where I art directed, built and delivered a comprehensive production- ready package. This project was aimed to drive brand amongst a potentially global market, which demanded tailoring to a mass market audience. To achieve this, we found insights into these markets though a competitor analysis, as well as closely collaborated with the client to tease out their insights and vision for the brand.

GRAPHIC DESIGNER

FUNKIS

2016 – 2017

As the sole in-house designer, I worked closely with the Owner and the General Manager in areas such as; Managing the online store and product presentation, creating advertisement, promotions and content for social media, as well as working in Facebook Ads-manager. I also worked
intensively on the launch of a sub-brand, creating the visual identity
and built its online presence.

Education

UX PATHFINDER

MARCH 2022

THE UX PHILOSOPHY

BACHELOR OF DESIGN IN VISUAL COMMUNICATION

GRAD 2016

UNIVERSITY OF TECHNOLOGY, SYDNEY

CERTIFICATE IV IN DESIGN

GRAD 2014

MARTIN COLLEGE, SYDNEY

When not working you’ll find me deep diving in arts and culture, or ocean swimming in safe waters – and more than often I’ll be exploring food and lifestyles in other parts of the world.
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