I’m passionate about creating experiences for users that tells the story about the brand seamlessly. I've been working as a designer since 2016 and spent the years developing a holistic understanding of the design process and how it applies to business goals, while focusing on the
end–user experience.
Experience
PRODUCT DESIGNER
SHAYPE
2019 – CURRENTLY
Shaype is a Banking as a Service platform that allows businesses to quickly launch high quality digital retail banking experiences. In my role as Product Designer I was primarily responsibility for the conception and development of the white label design system which became part of the core framework for how brand specific versions of the banking solutions were rolled out.
I also designed and launched key features in Shaype's own retail banking offering, Hay. Here I was involved in every stage of the projects, from initial research defining users goals and needs to producing deliverables, continuing to art directing and producing the launch campaigns of the features, across multiple channels. Apart from these main projects my responsibilities includes being the creative lead of our brand’s digital presence for touch points such as website and email-campaigns, and analysing and reporting on user behaviours across our multiple business websites.

I also do lots of motion design at Shaype ☺
DESIGNER
THE ONE CENTRE
2017 – 2019
My role at this creative agency was within the core creative team, where I was working on multiple ongoing projects for premium brands such as Living Edge Furniture, Sotheby's International Realty, Ardent Leisure and Sofitel. From idea generation through to execution, answering directly to the General Manager and the CEO.
In collaboration with Singha Beer, we delivered a full brand visibility roll-out for SEA, their largest market, where I art directed, built and delivered a comprehensive production- ready package. This project was aimed to drive brand amongst a potentially global market, which demanded tailoring to a mass market audience. To achieve this, we found insights into these markets though a competitor analysis, as well as closely collaborated with the client to tease out their insights and vision for the brand.
GRAPHIC DESIGNER
FUNKIS
2016 – 2017
As the sole in-house designer, I worked closely with the Owner and the General Manager in areas such as; Managing the online store and product presentation, creating advertisement, promotions and content for social media, as well as working in Facebook Ads-manager. I also worked
intensively on the launch of a sub-brand, creating the visual identity
and built its online presence.
Education
UX PATHFINDER
MARCH 2022
THE UX PHILOSOPHY
BACHELOR OF DESIGN IN VISUAL COMMUNICATION
GRAD 2016
UNIVERSITY OF TECHNOLOGY, SYDNEY
CERTIFICATE IV IN DESIGN
GRAD 2014
MARTIN COLLEGE, SYDNEY